Scale Projection by

Yoav Ruda & Doron Hillel

Scale Projection was exhibited at UICA, Urban Institute of Contemporary Art Grand Rapids, Michigan in 2012. 

Scale Projection utilizes measuring tapes as readymade materials, creating a textured projection surface.

Measuring tapes are used as an abstraction of the concept of a dimension.

The series is a development of an earlyer body of work, BreakingPoint by Yoav Ruda & Doron Hillel.

Alien is watching TV

long exposure, UV light installation

More BreakingPoint

The 'Scale Projection' installation gives video a concrete, tangible presence. 

Scale Projection welcome video

1:26 min


video, 1:38 min


The 11th dimenstion

video, 1:51 min